Role

Copywriter
Brand Director

Expertise

Brand Design
User Experience
Visual Design
Content Design
Marketing Strategy

Link

A new brand identity for a software industry veteran and juggernaut.

Challenge

Shortcuts Software  

One of the main challenges on this project was structuring the content and directives around the highly updated mission and vision statements to tell the company story and the client stories.

Video

Copywriter

 

"It was absolutely vital that the new identity reflect our story but also have a direct connection to our customer's success stories."

Richard Wildey, General Manager

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